HOW TO IMPLEMENT BLUE OCEAN STRATEGY (BOS) IN B2B SECTOR
نویسندگان
چکیده
منابع مشابه
Blue ocean strategy.
Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last ten years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant. Cirque created what the authors call a blue ocean, ...
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ژورنال
عنوان ژورنال: Business, Management and Education
سال: 2011
ISSN: 2029-7491,2029-6169
DOI: 10.3846/bme.2011.14